While it’s nice to have an amazing design, any successful website needs to function well and offer value to its visitors. Knowing what your website dos and don’ts can make all the difference in reaching your business goals. Here’s a comprehensive breakdown of the dos and don’ts of website management.
Things Your Website Should Do
Offer Clear Navigation
Your website should feature easy, intuitive navigation that allows visitors to quickly find what they’re looking for. This includes a well-organised menu, search functionality, and logical page hierarchy.
Load Quickly
Speed is important. Your website needs to load in a matter of seconds, or users will leave due to frustration. Optimise images, use browser caching and employ a content delivery network to help improve load times.
Your website should offer valuable, relevant content that meets the needs and interests of your audience.
Be Mobile-Friendly
With a high percentage of people accessing websites through their mobile phones, your website should be responsive. It should look great and work well on desktops and smartphones.
Include Strong Calls to Action (CTAs)
Your website should move visitors toward desired actions, such as making a purchase, subscribing to a newsletter, or contacting you. Good CTAs are clear, concise, and appealing.
Provide Value with Content
Your website should provide value by giving the audience relevant content that appeals to their needs and interests. Regularly updating your blog, resources, and product pages can keep visitors coming back for more and help your SEO.
5 Things Your Website Shouldn’t Do
Slow load times are a major deterrent for visitors. As mentioned, ensure your website is optimised for speed to keep users engaged and reduce bounce rates.
Have Broken Links
Broken links are the bane of users and will hurt your search engine rankings. Regularly clean up your website and fix those links to ensure users have an uninterrupted experience with your website.
Overwhelm with Pop-Ups
Too many pop-ups may overwhelm people and, therefore, could be very much irritating for your visitors. Keep their number at a minimum; also, provide a clear close option so users do not move away.
Use Outdated Design
An old-looking website can give an amateur look to the business. Be modern, refreshing, and uncluttered, keeping a keen eye on design for user experience.
Neglecting SEO means losing out on potential traffic and leads.
Neglect SEO Best Practices
Neglecting SEO means losing out on potential traffic and leads. Your website should be optimised for SEO best practices, including optimisation of relevant keywords, meta tags, and clean URL structure.
Have Slow Load Times
Slow load times are a major deterrent for visitors. As mentioned, make sure your website is optimised for speed to keep users engaged and lower bounce rates.
How Studio Kreativa Can Help
We build websites at Studio Kreativa that do all the right things and none of the wrong. Our team will work with you in order to design and develop a website for your business needs, enhanced user experience, and driving results. From intuitive navigation and fast load times to mobile responsiveness and search engine optimisation-secrets uncovered, we ensure your site performs to perfection.
Ready to make your website really shine? Then contact Studio Kreativa today and let us take the reins and create something great for your customers.
